The numbers
Before = what we measured on 1 September (or before we started work). After = checked on the live site on 12 and 13 October.
| What | Before | After |
|---|---|---|
| Your domain | Redirected to pva1.wpengine.com | Serves primaverapreschool.com, secure https |
| Search engines allowed in | No: "Disallow: /" blocked every page | Yes, with a sitemap of 23 current pages |
| Google Search Console | Not set up for your domain | Verified, sitemap submitted, indexing requested for every page |
| Bing and other engines | Not submitted | All pages submitted and accepted; the new Daycare page sent 13 October |
| Main heading (H1) per page | 0 of 4 pages checked | Exactly one on every page |
| Search description per page | 0 of 4 pages checked | Unique on every page, no duplicates |
| Business details for Google (schema) | None | On every page: school, address, map location, hours, phone, social links, page breadcrumbs |
| Contact form | Showed a reCAPTCHA error ("Invalid domain") | Contact and availability forms deliver to info@, tested |
| Accessibility (WCAG 2.2 AA errors) | 226 | 0 on 30 pages, desktop and phone; the new Daycare, VPK and Careers pages also 0 on 13 October |
| Theme demo and duplicate pages | 22 (placeholder classes, fake events, copies) | 0, each redirected to a real page |
| Ages on the site | Summer Camp "ages 5-?", infant wording | Infants through VPK, After School Care and Summer Camp 5 to 10, as you confirmed |
| Curriculum named on the site | DLM and Doors To Discovery | Beyond Cribs and Rattles, The Creative Curriculum, Learn Every Day, Big Day for Pre-K |
| Daycare page | None, while Tampa parents search "daycare" about 1,300 times a month | New "Daycare in Westchase, Tampa" page in the Programs menu |
| Parent questions answered | None on the site | 12 questions on the VPK and Daycare pages, marked up for Google |
| Facebook link | Pointed to a page that no longer opens | Your current Facebook page, on every page and on Google |
| Footer copyright | © 2019 | © 2026 |
| Google Business Profile categories | 1 (Preschool) | 5: Preschool, Day care center, Child care agency, After school program, Summer camp |
| Google Business Profile website link | http, into the redirect | https://primaverapreschool.com |
| Website analytics | None on your domain | Google Analytics 4 live on every page |
What a parent sees
Left: the old WP Engine copy, still online at its system address. Right: your live site today. Same pages, same width.
Finding by finding
The same nine findings from the September audit, in the same order, each with its status today.
Your real domain redirected everything to a WP Engine URL
DoneEvery version of primaverapreschool.com sent visitors and Google to pva1.wpengine.com.
What we did: moved the site onto our server and pointed your domain straight at it. All four versions (http, https, with and without www) now land on https://primaverapreschool.com.
The page it landed on forbade all search engines
DoneThe WP Engine address carried "Disallow: /", a keep-out sign for every crawler.
What we did: your domain now has its own robots.txt that welcomes search engines and AI assistants and points them to the sitemap.
WordPress was set to the wrong home address
DoneCanonical tags and every menu link pointed at wpenginepowered.com.
What we did: every page now names primaverapreschool.com as its own address, and all menu links stay on your domain. No page references WP Engine.
Your Google listing sent its clicks into the same dead end
DoneThe profile's website was http://primaverapreschool.com, which redirected into the blocked address.
What we did: the profile now links to https://primaverapreschool.com, which opens your real site.
No headline, no description and no schema on any page
Done0 of 4 pages had a main heading, a search description or business schema.
What we did: every page now has one main heading, a unique title and description, and schema telling Google you are a preschool and child care center, with your address, map location, hours and phone. We did not add your star rating as schema: Google does not show stars that a business publishes about itself, so your 4.8 stars show from your Google profile instead.
Every page was too thin to rank on its own
In progressPages ran 150 to 330 words.
What we did so far: a new Free VPK page, now with step by step Coalition instructions and six parent questions; a new Daycare page built from your answers (infants through VPK, hours, staff screening, curriculum, kindergarten readiness) with six more; Our School rewritten as your 20-year story; your current curricula on the Curriculum page; a "Safety and Facilities" section on the home and Our School pages; and your approved welcome text. Next: deepen Our School, After School Care and Summer Camp, and add staff and playground photos from Ms. Crystal.
Your Google Profile listed one category and one wrong location
In progressOnly "Preschool", and "Located in: The Sedona Apartments".
What we did: added Day care center, Child care agency, After school program and Summer camp; added your VPK, Step-Up and School Readiness provider line and your safety features. On 13 October, from your answers: infant care, staff screening and your license number in the description, Infant care and Daycare as services, your current Facebook page, and a new Google post linking to the Daycare page. Still open: the "Located in" link is not set in your profile; Google added it on its own. We will ask Google to remove it through a Maps edit.
A 4.8-star reputation that competitors were out-collecting
In progress40 reviews, while two nearby schools had more.
Today: 44 reviews at 4.8 stars. 38 of them have no reply yet; we have drafted a short reply for each, ready for your approval. Next: a simple review request after each tour and enrollment.
Dated template and a 2019 copyright
DoneFooter read © 2019; the pages looked unmaintained.
What we did: © 2026 in the footer, a new headline banner with a clear button on every page, a header that tucks away while you read and returns when you scroll up, and higher-contrast text throughout. A fuller refresh of the page layouts is next.
Also done along the way
- Email kept on Google Workspace: mail records restored when the domain moved.
- Website forms send to info@primaverapreschool.com, with spam filtering and a thank-you page.
- Footer email changed to info@ on every page.
- New Free VPK page and new Daycare page, both in the Programs menu.
- "Infant care" added to the availability form.
- Updated pages sent to Google and Bing for a fresh look.
- New Careers page for your Teacher and Teacher's Assistant openings, marked up so it can appear in Google job search.
- A banner on every page: Trunk or Treat (Friday, October 30, 6:45 to 8:00 p.m. in the parking lot), $1,200 off tuition for new enrollments, and Now hiring. The Trunk or Treat line disappears on its own after October 31.
- Your $1,200 new enrollment offer, with its terms, on the Daycare page and as a Google post.
- From your answers: infants from 8 weeks old, morning and afternoon snacks with optional catered lunch from Farm Fresh Catering, and Ms. Ginny's credentials on the Spanish page.
- Enrichment and Partners pages now show only Soccer Shots and Shining Stars.
- The old HiMama badge is now the Lillio logo, linked to Lillio.
- Pages for seven former staff members removed as you asked; their old addresses now send visitors to Our Staff.
- Our School rewritten as your 20-year story: how Debbie and her family founded Primavera in 2006, the purpose-built campus, your DCF record, and what makes Primavera different, with photos of all four owners.
- Home page title now reads "Preschool and Daycare in Westchase, Tampa", matching what parents search.
- Old WordPress leftovers removed: login box heading, calendar sidebar, demo pages.
- Google Analytics 4, Google Search Console and Bing Webmaster Tools connected.
- An llms.txt file so AI assistants describe the school accurately.
What we need from you
- Your Google Workspace email signing key (DKIM), so school email lands in inboxes.
- Your Google Calendar link (the "Public address in iCal format"), so school events show on the website.
- The updated Tuition Express and parent forms, and Summer Camp details when ready in March.
- A yes on the review replies we drafted.
- A few short follow-ups: whether to show weekly tuition, the VPK class times, and the current Spanish class price.
- Staff photos with classrooms, playground photos and updated parent forms (Ms. Crystal is sending these), and this year's school calendar.